Routinely

Never lose a client in your DMs again.

Leads, plans, payments and check-ins in one app.

Free up to 5 clients No card needed Set up in minutes
06:40
06:40 AM
New lead from Instagram
Anjali filled your intake form
Sound familiar?

Stop losing money to forgotten DMs and late payments.

Instagram
“I forgot to reply to a DM and lost the client.”
WhatsApp
“I spend my evenings chasing payments.”
Excel
“I can’t remember whose renewal is due.”

Work out what it’s costing you

₹
Walking out of your DMs
₹12,000
a month · ₹1,44,000 a year

Routinely catches all three for you.

  • Reminds you to reply before a lead goes cold
  • Collects payment before the first session
  • Flags every renewal a week before it’s due
Start free with 5 clients
Say goodbye to
47 unread DMsInstagram
clients_final_v7.xlsx
"Sir, diet plan bheja?"WhatsApp
Screenshot_UPI_0412.png
Sticky-note reminders

Every lead, client, plan and payment in one place, with the next step already lined up.

How it works

Zero chasing.

First DM to final renewal. You train, Routinely keeps up.

06:40 AM · Win clients

A DM becomes a lead. Automatically.

Your Routinely link sits in your Instagram bio. Anjali fills the intake form at 6:40 am, and she's in your pipeline with her goal, diet and budget before you've had chai.

  • Public page and intake form
  • Lead pipeline
  • Follow-up reminders
A sprinter in the starting blocks
Leads · today3 new
AJ
Anjali Joshi
Instagram · Fat loss · Veg · ₹3–5k
New
SK
Sneha Kulkarni
Consultation at 6:30 pm
Call
08:15 AM · Coach

A full diet plan in two minutes.

Pick your veg fat-loss template, tweak two meals, and send it. Anjali gets it in her app, or as a clean PDF on WhatsApp if she'd rather.

  • Workout builder
  • Veg, egg and non-veg templates
  • One-tap PDF
A bowl of tofu, egg and greens
Veg fat loss1,600 kcal
2 moong dal chilla, chutney320
2 jowar roti, paneer bhurji480
Tofu stir-fry, dal, brown rice430
11:30 AM · Track

See every set, without asking.

Priya ticks off her sets in the client app. You see she hit a new best on bench press, and who hasn't trained in three days.

  • Workout logs
  • Personal bests
  • Quiet-client alerts
A woman lifting a barbell
Priya · Bench pressNew best
130 kg10
230 kg10
332.5 kg8
01:05 PM · Get paid

₹5,000 in. Invoice out.

Sneha pays for her 12-week package by UPI. The money goes straight to your bank, she becomes a client, and a GST invoice goes to her on its own.

  • UPI and cards
  • GST invoices
  • Paid, due and overdue at a glance
A lifter gripping a barbell on a gym floor
Collected in October
₹1,42,500
+₹5,000
SK
Sneha Kulkarni
12-week fat loss · UPI · invoice sent
Paid
06:30 PM · Progress

Week 6, side by side.

Rahul sends his weekly check-in: weight, measurements and photos. Routinely lines them up against week 1, so the progress is plain to see.

  • Weekly check-ins
  • Progress photos
  • Weight charts
A woman stretching on a rooftop
Rahul · check-in−4.2 kg
Week 1
Week 6
09:00 PM · Renew

Renewals, a week early.

Karan's package ends in seven days. The reminder and payment link are already written. You tap send, and he renews before he's even thought about stopping.

  • Renewal alerts
  • WhatsApp templates
  • Payment links
A swimmer doing butterfly stroke
01 / 06 Tap any time on the timeline
Also included

Everything else, sorted.

An app for your clients

Free for them. Today's workout, meals, check-ins, chat and payments.

Built for teams too

Owner, manager and coach roles. Everyone sees only the clients they should. Leads can rotate between coaches automatically.

AS
Aarav · Owner
All clients, payments and billing
NK
Neeraj · Manager
All clients, assigns leads
IR
Ishita · Coach
Her own 18 clients

Your own page

Packages, certifications and an intake form, on one link for your bio.

routinelycrm.com/aaravLive

GST invoices

Add your GSTIN once. Every payment gets a proper invoice.

Invoice RT-0412₹7,500.00
Pricing

Pay for clients. Leads are free.

Only active clients count. Paused and past clients keep their history for free.

Free
₹0
Up to 5 active clients
  • Lead pipeline, no cap
  • Intake form and public page
  • Workout and diet plans, PDFs
  • Client app
Start free
Starter Popular
₹1,499 /mo
Up to 30 active clients
  • Everything in Free
  • Payments, invoices, renewals
  • Follow-ups and reminders
  • Business dashboard
Choose Starter
Growth
₹2,499 /mo
Up to 50 active clients
  • Everything in Starter
  • Room for a full roster
  • Priority support
Choose Growth
Pro
₹3,499 /mo
Up to 100 active clients
  • Everything in Growth
  • Highest client limit
  • Over 100? Talk to us
Choose Pro
All paid plans include
  • Every feature
  • Unlimited leads
  • Cancel any time

Client payments go from Razorpay straight to your bank. Prices exclude GST.

FAQ

Questions coaches ask.

Do my clients have to download an app?

No. The client app is there for those who want it. Everyone else can get plans as PDFs and reminders on WhatsApp.

What counts as an active client?

Anyone on a running package. Leads, paused clients and people whose package has ended don't count.

Does Routinely take a cut of my fees?

No. You pay a flat monthly plan. Only Razorpay's standard processing fee applies to client payments.

Can I bring my clients over from Excel?

Yes. Add them from your phone, or send us your sheet and we'll help you move it in.

I coach at a gym and on my own. Does that work?

Yes. One phone number can belong to more than one business, and each business's clients stay separate.

Free up to 5 clients · no card

Start your routine.

Set up in minutes. Move your first five clients in today and see your whole business on one screen.

Start free with 5 clients